The 30 Year Refresh. Children's Museum of NH.




After 30 years of operation as a beloved NH institution, positively effecting thousands of curious Granite State children (including us!), CMNH were poised to refresh their brand to more accurately speak to their vision for the future of the museum. 

HAM crafted a thoughtful (and award-winning, hi) brand strategy that encouraged curiousity, play, and education. Using only two shapes, the new CMNH brand has unlimited possibility for messaging that constantly evolves but always remains on-brand.

I came to HAM with a very large and complex set of needs for our organization - ranging from brand building and strategy to communication tools, web and mobile platforms, and graphic design, but without the resources to tackle these questions holistically or sequentially. They were able to steer us into specific projects that allowed us to get started and begin to chart a new direction, to produce finished pieces that could be shared to build momentum, and continued to provide guidance and support even between contracts for specific projects. HAM is also incredibly creative, thoughtful, and skilled at pushing clients but supportive of the decisions we had to make. In short - I cannot recommend them highly enough.
— Justine Roberts, Executive Director, Children's Museum of NH


  • Market/Audience Research
  • Logo
  • Brand Identity
  • Custom Typeface
  • Iconography
  • Signage + Wayfinding
  • Stationary + Print Materials
  • Newsletter (Email + Print)
  • E-blast Campaigns
  • Responsive Website
  • Apparel
  • Copywriting


  • Additional Fundraising Opportunities Identified Through Rebranding Process
  • 100% Board and Major Donor Buy-in
  • Brand Rollout Covered by Local and Regional Press
  • Membership Increase
  • Design Featured in Los Logos 8 (Gestalten), Graphics For Kids (Sandu Publishing), Infinite Icon (Sandu Publishing), Abduzeedoo, From Up North, and more