CONNECTING TALENTED YOUTH TO MIDDLE SKILL JOBS.

 
 
 

We first met good to-go in their infancy. technically, maybe even before they were born.

They were two wide-eyed, hardworking, backpacking, foodies who came to us with an amazing product, a dream, and not much else.

Where they saw a challenge in competing with deeply established brands occupying the market, we saw a massive opportunity to buck existing trends and light some fireworks in their industry.

Today, they've taken the outdoor world by storm - winning two Backpacker Editors Choice Awards, being featured in 250+ national and international publications, and being sold by hundreds and hundreds of retailers from mom + pop mountain shops to EMS and REI.

Humblebrag: we'd like to think had a little something to do with their success.

 
 

"I LIKE TO CELEBRATE AFTER A GOOD HIKE. I LIKE THAT SHARED EXPERIENCE."

One of the first challenges of Good To-Go was identifying their voice. HAM talked to countless adventurers, backpackers, long distance runners, and casual campers and found a unifying theme - experience. We wanted to speak to the experience of rewarding yourself for a job (or a hike, ride, swim) well done. The GTG voice is conversational, a bit funny, and always a happy partner in crime.

 
 
Good To-Go was awarded Backpacker magazine’s Editors Choice award...which is a testament to the quality and taste of the product. And, here at the Dieline, we give the thumbs up to Haigh + Martino for their solid design work on Good To-Go.
— The Dieline
 
 

DELIVERABLES

  • Market/Audience Research
  • Naming Consultation
  • Logo
  • Brand Identity
  • Tagline
  • Stationary + Print Materials
  • Apparel
  • Responsive E-Commerce Website
  • Art Direction (Photography)
  • POS + POP Design
  • Copywriting
  • Trade Show Design
  • Brand Story
  • Brand Manual + Visual Style Guide

RESULTS

  • 250+ Editorial Reviews Published
  • Avg 60,000 Units/Month Sold Last Calendar Year
  • In 4 Short Years, GTG has grown staff from 2 to 21
  • 2 Backpacker Editors Choice Awards
  • 500+ Retailers
  • Recent Introduction to International Market
  • 7,000+ Instagram Followers
  • 12,000+ Facebook Likes
  • Design Featured in The Dieline, NotCot, Paste Magazine, and more.