Haigh + Martino
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Gunstock Mtn Resort

Chase Your Path.

New Hampshire's favorite major ski resort with breathtaking views of Lake Winnipesaukee, open since 1937. Find your adventure. Chase your path at Gunstock.
Gunstock turned 80 in 2017 and approached us with a need for a brand refresh that could celebrate, differentiate, and most importantly, tell their story. We talked to fans young and not so young, and found that Gunstock had a long history of family fun that instilled a sense of pride and wonder in their guests. We ran with it all and crafted an adventurous narrative and brand identity that will keep them shredding for the next 80 years.

brand identity  |  messaging  |  wayfinding  |  print  |  type  |  iconography

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