Haigh + Martino
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Liars Bench Beer Co.

Two best friends, beer, and a lot of tall tales.

Liars Bench is a brewery and destination pub housed in a former plumbing warehouse. The brewery was started by two best friends - one, an accomplished front of house manager and bartender and the other, a brewer with experience brewing beer at Magnolia and Smuttynose and both with an amazing sense of humor and vision for beer and space that felt like visiting an old friend.

A “liar’s bench” is a myth maker, a spot to make undue promises and share lies and libations. The boys challenged us with a hefty task - represent something as abstract as “talking shit over a beer.” We drew inspiration from literature, the art of conversation, and old, midwest gas stations - the kind you’d find locals gathered on the porch of, drinking cold beer and weaving stories.

The crossed fingers have become an instantly recognizable mark for the Liars Bench crew and have made their way onto a successful line of merchandise and a bottle system. All with a subtle wink of the eye.

brand identity  |  packaging  |  print

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 “HAM took years of half formed ideas, sketches, arguments, desires etc., and delivered us the brand we wanted but couldn’t articulate. They’re professional and familial. The type of company you want to get a beer with, which is fortunate, because we make beer.”  -Dagan Migirditch, Co-Founder

“HAM took years of half formed ideas, sketches, arguments, desires etc., and delivered us the brand we wanted but couldn’t articulate. They’re professional and familial. The type of company you want to get a beer with, which is fortunate, because we make beer.”

-Dagan Migirditch, Co-Founder

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