Haigh + Martino
nemo-equipment-rebrand-branding-design-graphic-studio-agency-outdoor-backpackging-packaging-1.png

NEMO Equipment

Adventure Anywhere.

NEMO is a clearcut leader in their industry, creating the most innovative and beautiful gear for outdoor enthusiasts of all stripes. 

HAM was tapped to reimagine their brand with as much care as they pour into each and every one of their products. Collectively, we crafted a new brand identity that reworked their iconic "N" badge, created a new logo system, developed a proprietary typeface, and designed a large and flexible icon system for all of their varied offerings. "Design like you give a damn."

brand identity  |  type  |  iconography

nemo-equipment-rebrand-branding-design-graphic-studio-agency-outdoor-backpackging-packaging-1.png
nemo-equipment-rebrand-branding-design-graphic-studio-agency-outdoor-backpackging-packaging-5.png
nemo-equipment-rebrand-branding-design-graphic-studio-agency-outdoor-backpackging-packaging-4.png
nemo-equipment-rebrand-branding-design-graphic-studio-agency-outdoor-backpackging-packaging-2.png
nemo-equipment-rebrand-branding-design-graphic-studio-agency-outdoor-backpackging-packaging-3.png
nemo-equipment-rebrand-branding-design-graphic-studio-agency-outdoor-backpackging-packaging-6.png