Haigh + Martino
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White Heron

Lift up your cup.

White Heron is a New England based organic tea and coffee company. They serve over 100 teas and other provisions at their cafe, process organic coffee at their Micro-Roastery and sustain a robust wholesale business.

To enhance their product offerings, HAM designed a color system for 7 types of tea, and pattern systems for chai concentrate and 3 blends of coffee. With mindfulness around materials, each product’s packaging is either recyclable or compostable, a value they focus on greatly at their cafe.

brand identity  |  messaging  |  packaging  |  environmental design  |  art direction  |  print

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